bp Invests in Aviation Decarbonization Solutions Provider CHOOOSE

Climate tech startup CHOOOSE announced today the launch of a new partnership with energy giant bp, aimed at enhancing its decarbonization solutions for the aviation industry, and helping airlines to meet their sustainability obligations.

As part of the partnership, bp is making a strategic investment in CHOOOSE.

Founded in 2017, Norway-based CHOOOSE provides a software-as-a-service (SaaS) platform enabling companies to build and run climate programs that allow customers to track, understand, and reduce emissions. The company has partnered with companies in the aviation, travel, and logistics sectors, including Trip.com, Air Canada and British Airways, on offerings enabling customers to estimate their travel emissions and address them through sustainable aviation fuel, carbon offsets and carbon removals programs.

Marisa Buchanan, Senior Vice President, Low Carbon Solutions, bp, said:

“bp is excited to partner with CHOOOSE to support the decarbonization journeys of hard to abate industries. We aim to help companies in the aviation, marine, and freight sectors meet their compliance needs and voluntary sustainability goals through a combination of digital solutions and low-carbon product offerings.”

According to the companies, the collaboration with bp will position CHOOOSE to expand on the existing breadth of lower carbon products offered to the aviation sector as well as to expand its digital offerings to further support other hard to abate sectors like freight forwarding and shipping.

Joseph Beaudin, Chief Customer Officer at CHOOOSE, said:

“CHOOOSE builds software to help large enterprises manage the increasing complexity of their decarbonization programs – this partnership integrates bp’s industry leading supply of lower carbon products into the CHOOOSE platform, enabling CHOOOSE to expand the range of compliance-related and voluntary products offered, and to deliver more seamless experiences for our customers.”